A.G.G.E (American Game Gear Exchange) Case Study
Role: UX/UI Designer
Duration: July 2024-August 2024
The Challenge : Create an Ecommerce website where busy gamers can order their gear with ease
Project Duration: July 2024-August 2024
The Product: The American Game Gear Exchange (A.G.G.E)
The Problem: As generations of gamers get older, their jobs and their personal lives take up a majority of their day. They still want to game with their free time. When some of their gear breaks, they might not have the time of day to go and buy the new gear. With this ever growing phenomena we must come up with specific solutions.
The Goal: The goal of this project is to create a website where you can buy your gaming gear in a quickly and efficiently.
Competitive Research Summary
My research started with a competitive audit where I looked at similar websites to what I was doing. The sites I looked at the most were Amazon and Gamestop.
I assumed that though I can't make a carbon copy of these websites I can take a ton of inspiration from them, but these assumptions were proven false. For what i was trying to do, these websites were too complicated and covered too many bases. I needed to make a website that fits my target audience and is functional with just a few clicks.
Persona
Sitemap/User Journey
The goal is to help users find what they need in a quick and efficient manner.
Most of the time, the user knows what they need and what they are looking for, so the journey map may not be as long as it would be if they were just browsing.
My original site map was designed to keep everything as concise as possible while complimenting the search feature.
Paper Prototype
In the paper wireframes I really focused on layout more than content as I needed room to place everything I wanted to without if feeling cluttered. Especially if my goal was to have as few clicks as possible. That meant that there may be a little more on each page than there would be normally.
Digital Prototype
After translating my paper wireframes to digital, The spacing of everything started to make more sense.
Keeping the home page short and simple helps to keep the click count as short as possible as most people will be using the search function anyways.
Low-fi Prototype
After finishing up the low-fi prototype, I saw that the content was way too big for the screen size. With each item almost taking up the full screen.
As I continued into the mockup and hi-fi prototype I was more conscious about it.
Mockups
